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2025.06.24
CULTURE

Why SOPHNET.'s Washable Summer Wool Knit T-Shirts Keep Getting Repeat Buyers: The Spirit of "Iki" Craftsmanship Shines Through!

#SOPHNET.
#Summer Wool T-Shirt
#Functional Fabric
#Refined Everyday Wear
#Fashion Technology
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SOPHNET has given new value to the word "everyday wear." SOPHNET. continues to evolve, blending designs that bridge street and mode with elements of technology and art.
Their washable Summer Wool T-Shirt is a staple for the brand, popular for its comfort even during sweaty summer days. That’s why it has attracted so many loyal repeat customers.
Its popularity is also due to features that meet modern needs: high-quality materials and easy care—it's machine-washable at home.
This time, we talked with SOPHNET PR representative Nobuhisa Matsuzawa about the brand's journey and the appeal of this standout T-shirt.
PROFILE
Nobuhisa Matsuzawa
Nobuhisa Matsuzawa

SOPH. PR

A Regularly Released Long-selling Favorite

SOPHNET is a brand that originated from "SOPH.," which was founded in 1998. Their enduring concept of "refined everyday wear" continues to be at the core of SOPHNET's identity, reflecting the spirit of the times.
Besides SOPHNET, they've expanded fashion's possibility through innovative ventures such as the experimental label "uniform experiment," launched with Hiroshi Fujiwara, and the fictional football-inspired apparel line "F.C.Real Bristol (F.C.R.B.)."
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