2025.03.11

Mixing a Wide Range of Styles to Create a Unique World View: The Hats & Accessories of "sublimeroe"

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The brand "sublimeroe" focuses on hat-making while mixing various genre styles, offering hats and apparel accessories with distinctive accents. The brand has gained popularity both domestically and internationally with its colorful items.

This time, we spoke with Katsunori Sakurai, the representative of roe Inc. and director of Sublimeroe, about the brand's roots and its latest collections.

Brand Started 26 Years Ago

"To talk about the brand's roots, it began as 'sublime' with a launch in 1999. This sublime came from 'MAD FACTORY,' the company I worked for previously.

"While there, I became involved in direction, and later in 2022, I became independent alongside this brand by establishing roe Inc. The brand was officially relaunched as Sublimeroe starting this season."

The new logo of Sublimeroe, renewed with the brand name change

LIFE STYLE GOODS Focused on Hats & Accessories

Now that we've talked about the brand's roots, let's explore the brand concept and design of Sublimeroe.

"When discussing the brand concept, I often use the terms HAT & LIFE STYLE GOODS. This process involves starting with hats and expanding that image into clothing accessories.