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2024.10.17
CULTURE

The 20-Year History & Evolution of the Tokyo-Based American Casual Brand "SUNNY SPORTS"

#SUNNYSPORTS
#American Vintage
#Fashion
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In 2004, Shinya Kitahara, the representative of sunny inc., launched "SUNNY SPORTS" with the desire to express the America he has genuinely experienced. This Tokyo-based American casual brand is rooted in American utility wear, infused with modern essences.
Items created using knowledge gained from a passion for American casual and vintage fashion are sprinkled with specifications and designs that can only come from understanding and experience.
This time, I had the opportunity to discuss with Kitahara about the early days of establishing the brand and to introduce the products of SUNNY SPORTS, which is celebrating its 20th anniversary this season.

Gaining Vintage Knowledge from Magazines Like "BOON" & Thrift Stores

“I originally loved vintage clothing, and when I was around 20 years old, Japan was experiencing a vintage boom in the 1990s. I gained vintage knowledge by reading magazines like 'BOON' and frequently visiting my favorite thrift stores.
"Later, I entered the apparel industry and began traveling to the United States frequently. With the desire to create updated clothing based on what I had seen, I established SUNNY SPORTS.
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