2025.08.14THU
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.06.25
CULTURE

Legendary Wristwatch that Sold 400,000 Units in Its First Year: The Timeless Appeal of Timex's "Ironman 8-Lap"

#Timex
#Ironman
#watch
#wristwatch
#athlete
#triathlon
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
In a world where smartwatches dominate the market, there's a digital watch beloved by many for years thanks to its signature, unchanged style.
It's the "Ironman 8-Lap" from Timex.
While it doesn't boast flashy features or exceptional specs, there's a certain something that continues to captivate people, transcending both time and trends.
To uncover what makes it special, we spoke with Shunsuke Nakata from Ueni Trading, Timex's exclusive importer and PR agent in Japan.
PROFILE
Shunsuke Nakata
Shunsuke Nakata

Ueni Trading Timex PR

After working as an advertising producer in the movie and consumer electronics industries, he joined Ueni Trading in 2013. Since then, he has been in charge of marketing & communications for around 20 watch brands.

Origins in a Clockmaker Renowned for High-Quality Pocket Watches

Last year marked the 170th anniversary of Timex, a brand whose roots trace back to a clock manufacturing company founded in Waterbury, Connecticut.
"When the company was established in 1854, large clocks placed on floors or mantels were still mainstream, and even pocket watches were luxury items accessible only to a small group of wealthy people.
Waterbury was known as one of the top brassworks hubs in the United States. Timex leveraged this local brass-processing expertise to successfully mass-produce high-quality pocket watches."
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
1

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"
2

Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"

CULTURE
The Ideal Bag for Festival Lovers: The "UNDERTHESUN" Backpack
3

The Ideal Bag for Festival Lovers: The "UNDERTHESUN" Backpack

PHILOSOPHY
A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics
4

A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics

RESEARCH
It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?
5

It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?

RESEARCH
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSUnderstanding the Basics of Tosa Uchi-hamono: Exploring the Functional Beauty Forged in 400 Years of Kochi's HistoryARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.