2025.03.27

Reconstructed Through a Modern Interpretation, the Ancient American Work Brand "UNION HERCULES MADE"

#UNION HERCULES MADE

#JOHNBULL

#Denim

#Workwear

#Vintage Fashion

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

Founded in 1886, the American department store "Sears, Roebuck and Company" operated the work brand "UNION HERCULES MADE" from 1908 until around 1965. It has gained considerable support among vintage fans in Japan as a collectible item.

This time, UNION HERCULES MADE is set to be reconstructed and released in Spring/Summer 2025 under the supervision of "Johnbull."

Johnbull, established in 1952 and based in Kurashiki City, Okayama Prefecture, is known as a longstanding brand that supported the era of domestic jeans. We spoke with Maria Salyukova from Johnbull Co., Ltd. about the domestic production background and the high quality of UNION HERCULES MADE items that are being produced.

An Updated Lineup of Vintage Items that Can Be Worn with a Modern Flair

Let's discuss the background of launching UNION HERCULES MADE anew from Johnbull, and touch on the brand's intended style.

"Johnbull operates about 12 brands. While each concept varies within the larger framework of denim, we noticed a lack of vintage-like work brands, which led us to take on UNION HERCULES MADE as a new initiative.

Copied to Clipboard

CONCEPT VIDEO

"fashion tech news" Unveils New Logo & Concept Video

PICKUP CONTENTS

Delivering content that shares the value of Japanese crafts, linking past to future.

TOP ARTICLES

Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics

CULTURE

2023.09.26