2025.05.29THU
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2024.01.12
CULTURE

The Timeless Staples: 'DENALI JACKET' & 'HAPPY JACKET' from 'WILD THINGS'

Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
A revolutionary outdoor brand was born in the 1980s. Established in New Hampshire, United States in 1981, 'WILD THINGS' garnered buzz. Specializing in climbing gear, its advanced technology honed in the great outdoors was also utilized in winter outerwear, attracting attention from the start. Their high quality was so renowned, they even supplied the U.S. military. This time, we're introduced to WILD THINGS' winter outerwear by Kota Watanabe, who handles the PR for Ins Co., Ltd.
"WILD THINGS was founded by a family of mountain guides and Marie Meunier, who grew up amidst wilderness, and Massachusetts climber Joe Bouchard. Meunier was the first woman to scale the Aconcagua, the highest peak in the Andes Range. During this historic feat, she was dressed in WILD THINGS gear, helping the brand name and her own name become well-known amongst climbers and quickly rise to fame. With intimate knowledge of the outdoors and development know-how in military gear, they ended up creating what are now considered iconic products."
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
1

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?
2

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

RESEARCH
Why the Salomon "X ULTRA 360 GORE-TEX" Is the Ultimate All-Round Hiking Shoe
3

Why the Salomon "X ULTRA 360 GORE-TEX" Is the Ultimate All-Round Hiking Shoe

RESEARCH
Why Is the Popular New Balance "610" Getting Attention Again?
4

Why Is the Popular New Balance "610" Getting Attention Again?

CULTURE
Workman's "Clothes of the Future": The Innovative Cooling/Heating Peltier Vest
5

Workman's "Clothes of the Future": The Innovative Cooling/Heating Peltier Vest

RESEARCH
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSFusion of Traditional Japanese Aesthetics & Artisan Sensibility: The History of Kaga Yuzen as Preserved by Maida Senga KogeiARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.