2025.08.14THU
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.06.25
CULTURE

Spotlight on Wrancher: Wrangler's Cowboy Dress-Up Jeans

#Wrangler
#Wrangler
#WRANCHER
#Wrancher
#Denim
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Founded in 1947 in Greensboro, North Carolina, "Wrangler" has become a globally renowned name, recognized for its iconic cowboy jeans. Let's shine a light on the "Wrancher," a model Wrangler released in the 1960s.
The Wrancher, designed as dress-up jeans for cowboys, is a long-selling staple from Wrangler. Here, we'll dive into how the Wrancher has been loved over the years, both back when it first launched and today.

The Wrangler Brand—Created for Cowboys

Let's start by revisiting the roots of Wrangler. In fact, this brand boasts a history even predating its official founding. The story begins in 1904, when the company originally started as "Hudson Overall Company."
Many may recognize the "Blue Bell" mark, which is still incorporated in the current Wrangler logo. In 1919, the company name changed to Blue Bell.
Later on, the company merged with the workwear brand "Big Ben," also operating in America at the time, and acquired "Casey Jones," another apparel company. It was Casey Jones who owned the Wrangler brand. That's when Wrangler dove into the western wear market, making its mark on the American cowboy scene—that's the true beginning of what we now know as Wrangler.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
1

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"
2

Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"

CULTURE
The Ideal Bag for Festival Lovers: The "UNDERTHESUN" Backpack
3

The Ideal Bag for Festival Lovers: The "UNDERTHESUN" Backpack

PHILOSOPHY
A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics
4

A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics

RESEARCH
It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?
5

It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?

RESEARCH
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSUnderstanding the Basics of Tosa Uchi-hamono: Exploring the Functional Beauty Forged in 400 Years of Kochi's HistoryARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.