2023.12.25

Many People Behind a Single Item – What Is 'YANYAN's Vision for the Future of Knitting

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With the concept of 'Broudly knitted in China', we have the knitwear brand 'YANYAN', which embodies playful designs inspired by traditional Chinese Han clothing.

As an up-and-coming brand, it is drawing attention, and the free-thinking knit items created by designers Suzzie Chung and Phyllis Chan are also gaining popularity in Japan. This time, the two designers of the brand visited Japan for an exhibition. We conducted a special interview to learn about their dedication to crafting products.

We will trace the background and appeals of the hopeful brand 'YANYAN'.

A Brand Name that Expresses the Many People Behind a Single Item

Could you first tell us about the motivation behind starting 'YANYAN'?

Phyllis ChanIn 2017, leveraging my experience of working in an apparel company for about ten years, I started thinking about starting our brand. Just as I was turning 30, I revisited my dreams and thought I would like to start a brand with my best friend from high school.