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2024.03.14
CULTURE

The Legendary Manga Artist Yasue Imai of "Ciao" Discusses the Appeal of Fashion Manga & Girls of the Heisei Era

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The professions that girls admire can change with the times, but there are likely many who have been captivated by the careers depicted by Yasue Imai. In "Cinderella Collection," the profession of modelling is highlighted, "Harajuku Bambina" emphasizes fashion designers, and in "Bursting B.B.," it is about being a singer. Yasue Imai has always created works featuring professions that everyone at some point has aspired to.
Among these works, "Cinderella Collection" in particular has not only facilitated the admiration for the profession of modelling but also has inspired many to seriously strive for it.
In this article, Yasue Imai, who has consistently illustrated the dreams of young girls in the Heisei era through her work in "Ciao", shares her stories from that time, discusses the outfits of each character, and talks about the girls of the Heisei era as depicted in her art.
PROFILE
Yasue Imai

Manga Artist
Born in Tokyo on October 23rd. Loves dogs and cats. Enjoys ballet as a hobby.
Made her debut in 2003 with "Tanabata Rhapsody" published in Chao (Shogakukan). Since then, she has released works spanning various genres, including children’s literature, comedy, horror, and historical pieces. Her notable works include "Stardom Dreams" (a professional wrestling manga published in Pucchigumi) and "Is There An App You Don't Know About On Your Smartphone" (a horror published in Tsuma Petit). She is currently serializing a work in Comic I'ma. In April 2024, a new educational comic called "Elizabeth II" is scheduled to be released.
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Everyone Admired Nina from "Cinderella Collection"

©Yasue Imai/Shogakukan
©Yasue Imai/Shogakukan
In the 2000s, Narumiya International had an influence that surpassed the world of apparels and extended to the world of girl's manga.
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