Absorbent Underwear "ALDY" Enters the Femtech Industry: I-ne

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I-ne CO., LTD. has launched a new femtech brand, "ALDY," and released "fully-guarded absorbent underwear." The company, known for handling beauty products under brands like "BOTANIST," has now entered the femtech domain through ALDY.

We spoke with Shoko Yoshida, ALDY's Brand Manager, about the features of ALDY, their entry into the femtech field, and future prospects.

PROFILE

Shoko Yoshida

ALDY Brand Manager

Started as a director at an advertising production company. Since 2018, served as brand manager for skincare and cosmetics brands. Appointed as ALDY's brand manager in 2021.

Birth of "ALDY" from a New Graduate Proposal

First, could you briefly explain the overview and characteristics of the services offered by I-ne?

Our company, founded in 2007, primarily handles daily necessities and beauty appliances. Key brands include the botanical lifestyle brand "BOTANIST" and the minimal beauty appliance brand "SALONIA," among 19 other brands.

All our products are produced under a fabless business model, meaning we do not own our factories. This allows us to focus on marketing, respond sensitively to trends, and swiftly create products that meet current needs.

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