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2025.07.09
PHILOSOPHY

The Secret Behind "anello"'s Globally Popular "Kuchigane Backpack": Exploring the Craft of Creating Everyday Essentials

#anello
#Kuchigane Backpack
#backpack
#rucksack
#outdoor
#commuting
#school
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In 2005, Osaka-based bag manufacturer and wholesaler Carrot Company launched the brand anello. Gaining popularity with its signature Kuchigane Backpack, known for its affordable price and easy usability, the brand boosted its recognition worldwide.
This time, together with Hiroshi Takemoto, who has been with the brand since its inception, we reflect on its 20-year history to dive into the thoughtful craft behind their products and the reasons why the Kuchigane Backpack became such a hit.

Anello—the Pursuit of Timeless Value, Adding Layers Like "Rings of a Tree"

Anello was born in 2005. The name, which means "tree ring" in Italian, was chosen to embody the wish for the brand to "endure and keep growing for years to come."
"Since launching Anello, our concept has always been to create bags that aren't influenced by age, gender, or fleeting trends. When developing products, we focus on subtle points and little innovations that really make a difference."
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