2024.05.13
Baby Shoes Chosen by Babies: The Charm of Attipas, Which Allows Walking with a Barefoot-like Sensation
Attipas, a walking education shoe developed based on the results of 7 years of research, is designed to give babies the 'barefoot sensation' they need. Developed based on biomechanical knowledge, what are the attractions of these shoes?
Yuka Sumida from weskiii Inc. has shared the charm of Attipas sock shoes and tips on how to choose first shoes.
PROFILE
Yuka Sumida
weskiii Inc. COO
Born in Kobe in 1981. After graduating from an art school, she studied abroad in London. She traveled around European countries, discovering the intrigue of the overseas. After returning to Japan, she moved to Hiroshima in 2007 upon getting married. While helping with the family retail business, she started sourcing in Europe around 2013 wanting to offer products that make women happy. She moved his base to Tokyo in 2017 and established Weskiii in the fall of 2018. As a buyer who seeks lovely products from abroad to enrich everyday life, She travels the world. She is also a working mother raising three children.
Conveying Attractive Global Brands & Products to Japan
Our company serves as an agency for brands collected from around the world with the theme 'enriching life'. What led to starting this business?
My husband, myself, and another staff member started the company. In our twenties, we traveled and studied in various European countries as backpackers, realizing there are still many interesting things in the world.There are numerous exciting brands and products that have yet to launch in Japan. By introducing them, I aimed to provide opportunities for enriching lives, which led to starting this venture.
On this journey, you encountered Attipas. Can you tell us how you started to sell these sock shoes in Japan?
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