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2022.12.09
PHILOSOPHY

Navigating the Fashion & Technology Industries: The Vision of Web3 Company "BNV" for the Metaverse

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In recent years, the fashion industry has seen a surge in the adoption of various technologies, including the metaverse. One notable example from this year’s Paris Fashion Week is the NFT collaboration between the up-and-coming designer Victor Weinsanto, known as a disciple of Jean-Paul Gaultier, and the K-POP girl group "LIGHTSUM." This collaboration was brought to life by BNV (Brand New Vision), a company founded in 2016, making waves in the industry.
In our previous article, we spoke with Richard Hobbs, the CEO and Founder of BNV, about the behind-the-scenes of their Paris Fashion Week collaboration and their insights into the Asian market. Continuing from that, in this article, we delve deeper into the company’s initiatives and the use of technology in the fashion industry.

The Metaverse Created by People in the Fashion Industry

Your company handles everything from creating 3D products, tokenization, launching, community building, to wearability in the metaverse. Can you tell us about the background of your founding?
First and foremost, we are a fashion company. I myself have mostly dealt with denim products, commonly referred to as streetwear, but I have experienced various aspects of the fashion industry over the years, including retail, distribution, manufacturing, procurement, licensing, and more.

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