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2025.08.08
PHILOSOPHY

Connecting Fashion & the Future: How FIA is Transforming Creativity & Education with XR & AI

#Fashion Tech
#Fashion Innovation Agency (FIA)
#AI and Fashion
#AR/VR Fashion
#Spatial Computing
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AR, VR, AI, spatial computing—these advanced technologies are now poised to fundamentally change the very nature of fashion. At the center of this transformation is the Fashion Innovation Agency (FIA), housed within the London College of Fashion.
Its head, Matthew Drinkwater, focuses on the "emotional connection between technology and fashion," reconstructing the processes of creation, exhibition, and sales. This article delves into FIA's concrete projects, its educational approach, and its vision for the next generation of the fashion industry.
PROFILE
Matthew Drinkwater
Matthew Drinkwater

Head of the Fashion Innovation Agency (FIA) at the London College of Fashion. After a career in retail, he created the FIA in 2013. He leads projects that merge cutting-edge technologies like AR/VR and AI with fashion, innovating how it is created, showcased, and sold. Hailed as a "pioneer" by “WIRED” magazine and serving as an advisor for the UK's national AI strategy, he is known as a global trailblazer in fashion tech.

The Intersection of Fashion & Technology—The Founding & Background of FIA

The Fashion Innovation Agency (hereinafter, FIA) was established in 2013 within the London College of Fashion. Its head, Matthew Drinkwater, originally built his career in the retail industry. Starting at the historic London department store Harrods, he also worked for Japanese companies like Casio, always centering his activities on "innovation."
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