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2022.03.11
PHILOSOPHY

Proposal for Social Media Marketing for Generation Z: FinT

#Social Commerce
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Starting with Instagram, FinT inc. offers end-to-end social media solutions from awareness acquisition to purchasing and retention. As the social commerce market continues to expand, the company provides support services for social media marketing. Since its founding in 2017, they have been operating a female-oriented media called Sucle, with the current official Instagram account surpassing 800,000 followers. Their social media marketing business boasts a track record of transactions with over 100 companies.
Recently, they officially announced the launch of their full-scale "TikTok Promotion Plan." What exactly is this plan offered by a company specializing in social media marketing? We interviewed Hori from FinT's TikTok team to find out more.

"Product Appeal" & "Scene Appeal"

First, please tell us about the background of starting to provide social media marketing.
Our journey began with the launch of the women's lifestyle media "Sucle," leveraging our operational know-how, which led us to start an Instagram management business. Afterward, we received more inquiries from clients about managing Twitter and TikTok, gradually expanding our offerings.

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