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2025.06.27
PHILOSOPHY

[Not Yet Available in Japan] Reasons Why Swiss-Born "iman ama" Is Leading the Premium Bag Market

#iman ama
#premium bags
#Switzerland
#bag
#handbag
#sustainability
#not yet in Japan
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*The text-to-speech feature is generated by AI,
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While luxury brands under conglomerates are stagnating, demand is rising for independent premium brands, contemporary brands, and niche brands.
Amidst this trend, Swiss-born iman ama has attracted considerable attention in the premium bag market. The co-founders, Sarah Iman and Céline Ama, have been friends since junior high school. Sharing both aesthetic values and pride as Afropeans, they founded the brand in their hometown Geneva in 2022.
The two state that their "mission is to stay connected with culture and preserve craftsmanship." This time, we interview Céline about everything from the brand’s inception to their innovative craftsmanship.
PROFILE
Left: Sarah Iman, Right: Céline Ama
Left: Sarah Iman, Right: Céline Ama

"iman ama" Founders

A Bag Brand Born from Friendship, Connecting Cultures & Emotions

First, could you tell us how the two of you met?
We are both from Geneva, Switzerland, and we turn 30 this year. We've been close creative friends for almost 20 years now.
We met 18 years ago in middle school. Our curiosity towards aesthetics, culture, and storytelling quickly brought us together, and over time, we fostered a deep trust and set of shared values. Through ongoing dialogue about design, identity, and purpose, we've strengthened our bond even more.
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