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2025.11.10
PHILOSOPHY

Not Yet in Japan: Why Does Italian Brand 'La Piscine' Ignore Trends? The Designer on 'Clothes That Stop Time'

#La Piscine
#Slow Fashion
#Classic Design
#Italy
#High-Quality Materials
#Unavailable in Japan
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Classic, with a quiet strength that resonates from within its stillness. The result of a meeting between an Italian designer's vision and the sensitivity of Korean craftsmanship, La Piscine, founded in early 2024, creates clothing that seems to stop time, unswayed by the ever-changing tides of trends.
The brand's world is shaped by a confluence of personal memories and aesthetic influences: the mountain town where the designer grew up, the boutique her aunt ran, and the timeless masterpiece, the film 'La Piscine.' These elements have woven together to form the brand's identity. At its core lies the unwavering belief in creating "clothing that accompanies you through life."
We spoke with designer Alice Moraschini, who crafts a vision of a neutral and resilient woman by prioritizing quality and comfort over fleeting trends and by redefining the classic.
PROFILE
Alice Moraschini
Alice Moraschini

Founder, La Piscine

The Philosophy of La Piscine: Crafting "Clothes That Stop Time"

The name 'La Piscine' encapsulates an aesthetic vision that goes far beyond a simple resort feel. Founder Alice grew up in a small town in northern Italy and, after being captivated by fashion at her aunt's luxury boutique, went on to study design at the Istituto Marangoni in Milan.
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