01.09FRI
2026.01.08
Not Yet in Japan: NY-Based Cashmere Brand LERET LERET Crafts Timeless Sweaters
A sweater is a garment that envelops us in warmth and memory, connecting people and cultures.
New York-based cashmere brand LERET LERET was founded in 2019 to rediscover the essence of the sweater, weaving rarity, intimacy, and narrative into its very fabric.
The story of its inevitable creation, as told by co-founding siblings Edouard, Andrea, and Alesia, quietly illuminates the brand's future, like a resounding echo.
PROFILE
(From left) Edouard Leret, Andrea Leret, and Alesia Leret
The Founders of LERET LERET
A World Born from the Resonating Name 'Leret Leret'
"The birth of the brand wasn't a choice, but rather an inevitability."So say the Leret siblings: Edouard, Andrea, and Alesia. The luxury label was born from a singular vision: to craft universally appealing designs that transcend seasons and trends, remaining timeless. The dialogue woven between their three distinct creative voices forms the very core of the brand.
Growing up between Paris, Caracas, and New York, art, stories, and clothing were a constant presence in their lives. Sweaters, in particular, held a special place, weaving together warmth, memory, and identity. Starting to sketch them, they say, "wasn't a business decision, but simply a natural extension of our lives."
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