From a Single Rope to a Globally Renowned Outdoor Brand: The High-End Items of MAMMUT
Everyone knows the brand MAMMUT, but how well do you really know it? Whether you know it as the brand with the mammoth mark, a European outdoor brand, or a mountaineering brand, you're correct. But today, I wanted to discuss just how amazing the MAMMUT brand is. Shohta Utsugi, the Marketing Department Assistant Brand Manager of Mammut Sports Group Japan Co., Ltd., kindly granted me an interview.
MAMMUT Started with a Single Rope
"In 1862, founder Kaspar Tanner started producing agricultural ropes in a small Swiss village. These ropes, durable enough for farming, gained a reputation among climbers. As mountaineering developed, so did the uses for these ropes. Their reputation spread, leading to the creation of a climbing and mountaineering rope brand."They even pioneered the creation of a product that became the root of all current climbing ropes, the twisted nylon rope. There was a popular rope called the 'Mammut Seile', and due to its popularity, the brand MAMMUT was born. This is the story of how the brand grew from a simple rope into mountain gear.
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