2024.11.26

A New Era of Jewelry Created by "MAM" Captivating Many Overseas Celebrities

#MAM

#Jewelry

#Sustainable

#Barcelona

#Accessories

#TRANOÏ

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Originating from Barcelona, Spain, the jewelry brand "MAM" stands out in the traditional jewelry world.

The brand features designs that harmonize with the body's curves, embodying the concept of "revolutionizing mix and match," and is adored by many overseas celebrities.

Offering artistic pieces such as organically shaped earrings, rings, and face jewelry, co-founder and creative director Antya Tirado advocates for sustainable jewelry that celebrates individuality and is easy to enjoy, akin to makeup.

While in Paris, France, for the "TRANOÏ WOMEN A/W 24-25" exhibition, we spoke with her about the unique worldview and aesthetics of "MAM."

PROFILE

Antya Tirado

Co-founder and Creative Director of "MAM"

Hailing from Barcelona, Spain, after engaging in marketing, communication, and business development in the fashion and jewelry industries, she established "MAM" in 2015. The brand showcases a blend of sustainability and artistry through jewelry, watches, and bags in its own e-commerce and two flagship stores located in Spain.

Fashion is a Canvas of Bold Self-Expression & Infinite Creativity

Could you share the motivation and background behind launching "MAM"?

"MAM" was founded in 2015 by CEO Jordi Enrique Alberto with the aim of revolutionizing the world of accessories.

Initially, it began with the design of the thinnest wooden watch in the heart of Barcelona. This groundbreaking product shattered conventional ideas surrounding traditional materials.