2023.07.14
True Worth of "MOAB 3 MOONSHOT ECO": Outdoor Shoes Realized by Merrell Using Natural Materials
Pineapple leaves, eucalyptus trees, mushroom leather, banana tree fiber, coffee grounds, seaweed, soybean oil, sugarcane, etc. The "MOAB 3 MOONSHOT ECO," which utilizes sustainable materials developed with the aim of reducing environmental impact throughout the shoe, is an outdoor shoe that could become the new norm for nature lovers.
To decode its true value, we visited MARUBENI FOOTWEAR INC., which handles the Merrell brand, and spoke with Marketing Manager Yusuke Tanaka.
The reliable model with a worldwide cumulative sales of 28 million pairs has evolved sustainably with the latest technology!
Since its launch in 2007, the long-selling MOAB series has supported outdoor fans' feet and has been upgraded to "MOAB 2" in 2017 and "MOAB 3" in 2022. Recently, it has gained popularity as a fashion tool beyond the outdoor field. The so-called "Triple Black" of the "MOAB 3", which is unified in black, is particularly popular for casual wear.
"As a long-selling item and a renowned key item, the 'MOAB' series could not easily adapt to the trend of sustainability. Regarding the 'MOAB 3', including the 'Triple Black,' we are updating the materials from natural sources and reusing waste materials as much as possible.
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