2023.08.28

The Challenge of the Sanitary Products Brand "Sofy": What Is the "#NoBagForMe" Project?

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Unicharm Corporation's sanitary products brand, "Sofy", promotes the "#NoBagForMe" project. This initiative started in 2019 to foster a society where people can freely discuss menstruation and menstrual products without hesitation.

Here, you can learn about initiatives such as the Menstrual Training to educate about the correct knowledge of menstrual products and the dissemination of information through social media and note. This time, we interviewed Shoko Fujimaki from the ESG Public Relations Office of the company to discuss the background of these initiatives.

PROFILE

Shoko Fujimaki

Unicharm Corporation ESG Public Relations Office
Involved in PR activities for the "#NoBagForMe" project.
Menstruation is not just a matter for women; it requires the knowledge and understanding of those around them. We will continue to promote mutual understanding and work towards realizing a society where everyone can live comfortably in their own way.

#NoBagForMe Project

Please tell us the reason behind the launch of the #NoBagForMe project.

The #NoBagForMe project, which began in 2019, was launched because our corporate philosophy deeply resonates with every employee. Our corporate philosophy "NOLA&DOLA (Necessity of Life with Activities & Dreams of Life with Activities)" embodies the desire to provide products that gently support both the body and mind of everyone from babies to seniors, helping each person achieve their dreams.