2025.10.01WED
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2023.12.28
PHILOSOPHY

Color Coordination Fun for Adult Women: 'N+'

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Did you know that the Nitto Denko Corporation, known for its slogan, 'お、ねだん以上。' (literally, 'Oh, worth the price.'), runs its own fashion brand? Its name is 'N+', mainly showcased in shopping malls, targeting adult women over the age of 40.
Accessing the website, you're greeted by colorful outfit suggestions. Vivid colors like pink and sky blue uplift the spirit, although some people might feel a little shy wearing them. But that's exactly the point, explains Ryo Takahashi, the representative of N Plus, Inc.
We explore why Nitori entered the fashion industry, the reason behind the variety of colors, and delve deeper into the untold story behind the brand. It becomes clear that there's a strong desire for people to enjoy fashion, just as they did when they were younger, no matter their age.
PROFILE
Ryo Takahashi
Ryo Takahashi

Joined Nitori Co., Ltd. in 1997
Became President of N Plus, Inc. in 2020
Executive Director of Nitori Holdings Co., Ltd. since 2023

Supporting All Aspects of People's Lives

Please tell us about the circumstances that led you to enter the fashion industry.
The roots of the Nitto Denko Holdings lie in the strong desire of Chairman Akio Nitori, which he discovered during his casual visit to American chain stores, to enrich the homes of people in Japan. To experience and share this idea of 'wealth' that Nitori pursues, over 1,000 of our employees go to the US every year for training, continuing to visit interior shops and model homes.
How was the article?
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?
1

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

RESEARCH
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
2

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
The Art of Mizuhiki Knots & Their Meanings – A Traditional Japanese Craft that Conveys the Heart
3

The Art of Mizuhiki Knots & Their Meanings – A Traditional Japanese Craft that Conveys the Heart

KOGEI
From Onyanko Club to Michael Jackson: Looking Back at the Brand SAILORS that Dominated the 1980s
4

From Onyanko Club to Michael Jackson: Looking Back at the Brand SAILORS that Dominated the 1980s

CULTURE
Designer Takashi Nakao Weaves "Modern Couture" – TKA, a New-Generation Brand Fusing Japanese & French Aesthetics
5

Designer Takashi Nakao Weaves "Modern Couture" – TKA, a New-Generation Brand Fusing Japanese & French Aesthetics

PHILOSOPHY
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSThe Appeal of Japanese Traditional Crafts and Techniques from a non-Japanese resident of Japan（Robert Yellin）ARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.