2025.03.27

New Values Created by Parks Project: Protecting the Natural Environment Is Stylish & Cool

#PARKS PROJECT

#National Parks

#Social Contribution

#Sustainable

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Recently, I can't help but be intrigued by the wear I see in various select shops.

While the clothing itself is basic T-shirts and sweats, I am captivated by the graphics inspired by the majestic nature. Looking at the tag, it reads, "Parks Project."

Apparently, they create products themed around national parks worldwide and donate a portion of the proceeds to support these parks.

I'm curious about where they originated and what kind of activities they undertake, so I asked Teruyuki Hikiji from National Park Solutions all my questions.

PROFILE

Teruyuki Hikiji

CMO of National Park Solutions

At "National Park Solutions," which aims for biodiversity and a circular society through national park-based businesses, he produces Parks Project Japan and engages in branding national parks domestically and internationally.

Instagram

An Environmental Conservation Project Launched in California

Where and how did Parks Project start?

It began in 2014 in the USA, founded by Keith Eshelman and Sevag Kazanci.

Through years of engaging in sports like surfing and trail running, they developed a desire to protect the natural environment and pass it on to future generations.

Thus, they started creating and selling products themed around national parks, donating a portion of their sales to park operations.

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