2023.11.14

The Current & Future Status of Circular Fashion, as Sought by Japanese Web3 X Wool Brand 'PIZZA DAY'

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

Have you heard of the Japanese brand 'PIZZA DAY', which combines Web3 and wool to tackle the environmental issues of the apparel industry?

They launched their first collection in October 2023. Their innovative and sustainable initiatives have drawn attention from various media outlets.

Web3 is a decentralized internet built using blockchain technology. Why, though, do Web3 and wool lead to the resolution of environmental problems? And how are they utilized, and what kind of future are they envisioning?

For this article, we spoke with Motoi Takada, the CEO of Spicelink, Inc., which operates PIZZA DAY, about the brand's objectives, background, and future prospects.

PROFILE

Motoi Takada

Spicelink, Inc. CEO
Graduated from the Faculty of Business Administration, Meijo University. Joined Dentsu Meitetsu Communications. Participated in a web3 startup from 2018. Led the development of new domestic business for SynchroLife, the world's first token economy-based gourmet social media service. Fully dedicated to his own business from 2022. His areas of expertise include advertising marketing and the creative field.

The Circular Fashion that PIZZA DAY Seeks

PIZZA DAY is developing products in collaboration with 'Nikke', the largest wool manufacturer in Japan. The brand's defining feature is its aim to realize a circular economy by "eventually collecting clothes and turning them into fertilizer, returning them to the soil."