2025.03.05
The Power of Fashion Coming from War-Torn Kyiv: How the Ukranian "PODYH" Transforms Architecture into Clothing
Honoring Ukraine's architectural heritage and passing it on to future generations—. The women's wear brand "PODYH," which integrates architecture and fashion based in Kyiv, is progressing toward realizing this noble mission.
Founded by designer Daria Plaksyuk in 2020 with hopeful aspirations, the brand faced the unfortunate circumstance of halting operations due to the Russian invasion of Ukraine that began the following year, disrupting daily life and imposing significant challenges.
"The tumultuous days became a turning point, transforming the brand," she recalls, as she continues to devote herself to creating collections in Kyiv. We spoke with her about her thoughts and journey as she dedicates herself to preserving and passing on her country's cultural heritage through fashion.
PROFILE
Daria Plaksyuk
Founder & Designer of PODYH
Originally from Ukraine
PODYH's Works Completed as an Extension of Architecture
Many fashion designers find commonalities in the design philosophy of fashion and architecture, drawing inspiration from buildings. However, "PODYH," originating from Kyiv, not only draws inspiration but also views architecture as cultural heritage at the core of the brand.
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