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2024.06.25
PHILOSOPHY

The Reason Why SUN℃ORE's Sneakers that Don't Flaunt Their Brand Logo Captivate Fashion Enthusiasts

#Sneakers
#Leather
#Shoes
#Made in Japan
#Vibram Soles
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*The text-to-speech feature is generated by AI,
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If you observe the sneakers of people on the street, in most cases, you can identify the brand instantly by the logo on the upper or the design of the side panels.
In such a sneaker scene, one exception that stands out is "SUN℃ORE."
There's no logo on the upper, nor are there any distinctive details or color schemes. The only way to identify the brand is the logo stamped on the insole. At a glance, it's impossible to tell which brand it belongs to.
Despite this, the brand has steadily increased its recognition, and their popular models remain in short supply. Featured in fashion magazines, SUN℃ORE has gained many fans among stylists, store PR personnel, and makeup artists within the fashion industry.
It is a brand that remains stoic about not making statements. This time, let's delve into the craftsmanship of the enigmatic SUN℃ORE.
PROFILE
Yuji Goto

Marumi Corporation, Sales Planning

Functional Details Hidden in a Stylish Design

We interviewed Goto from Marumi Corporation, who handles SUN℃ORE.
"We started SUN℃ORE in 2019. The design is handled by Marumi's design team, while production is carried out in a factory located in Tokyo.
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