2023.10.26

Visualizing the Complete Picture of G-SHOCK'S 'VIRTUAL G-SHOCK' Project

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G-SHOCK has launched a new online community project, 'VIRTUAL G-SHOCK'. What can be done in this community? What is the purpose of launching this community? To unveil the full picture, we spoke to Kazuki Sato of Casio Computer Co., Ltd., who planned this project.

Creating a New World of G-SHOCK Along with Users

'VIRTUAL G-SHOCK' project, which started on September 5th, 2023, is positioned as an online community where users can interact with each other. But what exactly can they do? Sato explains:

"G-SHOCK is celebrating its 40th anniversary this year. As G-SHOCK ventures into the virtual realm, we launched 'VIRTUAL G-SHOCK' with the aim of offering new experiences unique to G-SHOCK to those who were not familiar with G-SHOCK and those who are interested in the world of Web3.0 and the metaverse.

G-SHOCK, which has been continuously challenging, finally enters the virtual world.

"The trigger was our desire to create a different approach, not only for the product of wristwatches, but also for the younger generation known as Gen Z. Attention has been drawn to the virtual world known as NFT and Metaverse due to the COVID pandemic. Therefore, it will be a community of new initiatives that combine the virtual realm and G-SHOCK.

"While leveraging the latest digital technologies, along with the users, we aim to create a new world of 'G-SHOCK'. That's the overview of 'VIRTUAL G-SHOCK'."