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During the gold rush of 19th century California, jeans were created for workers in the mines. Over the course of about a century, these work pants evolved into a coveted fashion item.
In this transformation, the contributions of "ANATOMICA"'s 618 Original have been significant.
Since its release in 2007, the silhouette with its golden ratio and meticulously crafted details have continued to allure style enthusiasts. This pair of jeans, balancing ruggedness and elegance, is said to be irresistible once worn.
Jun Nobuoka from 35summers co., ltd. tells the story behind the birth of the 618 Original.
PROFILE
Jun Nobuoka
35summers Press
At 35summers, responsible for PR for brands like "ANATOMICA," "Rocky Mountain Featherbed," "WAKOUWA," and "BIG YANK." The company has partnered with Anatomica, engaging in production and both wholesale and retail sales globally.
The Brand's Origins Lie in a Charismatic Shop in Paris
What sparked the creation of this model?
The 618 Original was born from the meeting of two men.
One of them is Pierre Fournier.
Pierre Fournier
After building his reputation as a buyer for the trailblazing modern select shop "GLOBE" in the Paris Réaumur district, and "HEMISPHERE" in the 16th arrondissement, he opened "ANATOMICA" in the 4th arrondissement in 1994.