Every year, Japan is hit by extraordinarily hot summers. Many people rely on the "
UNIQLO" line of "
AIRism" products to make the scorching heat a bit more bearable.
This functional inner wear, designed to regulate the rhythm of "air," delivers a level of comfort that makes one forget they're wearing anything at all.
Since its inception in 2012, AIRism has been updated almost every year, continuing to evolve. We spoke with Emi Suzuki of UNIQLO to explore the secrets behind AIRism's comfort.
PROFILE
Emi Suzuki
Public Relations at UNIQLO
The Two Inner Wears that Became the Foundation of AIRism
Could you share the origins of AIRism?
The birth of AIRism is deeply linked with two types of inner wear: "Sarafine" and "SilkDry."Also referred to as "air-conditioned inner wear," Sarafine is a women's inner wear that maintains a comfortable interior garment environment by quickly absorbing and spreading sweat and moisture. Using delicate Bemberg[1] yarns, it achieved a reduction in friction against the skin and realized a silky smooth wearing experience.