2025.04.20

The Reason Behind the Surge of Women Using the Coleman "Walker" Series Backpacks for Everyday Use

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Coleman started its business with a rental lamp service and has since expanded into various outdoor gear offerings. The brand's classic series, "Walker," has recently seen a significant push towards women, evident in the frequent use of female models on the official site. This shift is largely due to the growing popularity of outdoor activities among women.

What makes the "Walker" backpacks so appealing to women? We spoke with Ayako Ito from the marketing department to find out.

The Classic Series Born from the Desire to Enjoy Trekking

Coleman, founded in 1900, released its first backpack in 1996. The concept was to make trekking accessible to everyone, prompting the development of trekking gear, including backpacks. The "Walker" series debuted eight years later in 2004.

The first generation Walker catalog photo. Initially, there were two sizes: 20L and 25L.

"The origin of the Walker series was backpacks with a capacity of 20 liters and 25 liters. Over time, we've expanded the variety of sizes, including 15 liters and 33 liters, while maintaining our initial concept," explains Ito.