Comes Fully Equipped with Windproof, Water-Repellent, & UV-Cutting Features for Just over 10,000 Yen! Columbia's Summer Shell "Light Canyon" Is a Standout Piece that Works Just as Well in the City as It Does in the Mountains
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As the sun gets stronger heading into the new season, there is an increasing demand for "high-performance shells" that are indispensable, both for city strolls and outdoor adventures.
Water repellency to shield you from sudden rain, UV protection to prevent sunburn, and a lightweight, comfortable fit for changing temperatures—Columbia's Light Canyon Soft Shell boasts all of those features.
Utilizing the technical capabilities unique to outdoor brands, this is a smartly crafted piece that blends naturally into both outdoor and urban environments.
Noriyuki Naito from the Columbia Sportswear Japan marketing team shared what makes this shell so enticing.
PROFILE
Noriyuki Naito
Columbia Sportswear Japan, Inc. Marketing Division
The Newest Version of a Summer Shell, Shaped by User Feedback
"Light Canyon Soft Shell Jacket," 15,950 yen (tax included)
The Light Canyon Soft Shell was designed for enjoying today's summer mountains, where extreme heat waves are now an annual challenge.
"During development, we went back and checked user opinions to clearly define what people wanted in a shell jacket.
"Not just for rain—strong winds on ridgelines and other open areas were also a concern, so it needed to be reliably windproof. And to keep wearers comfortable, we needed to ensure that sweat vapor could escape, maintaining a dry feel. We thoroughly revisited the essential functions of a shell with these needs in mind."