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2025.12.17

Hunting World X Descente's Bold Fusion of 'Tradition and Innovation'

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*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Launched in Fall/Winter 2023, the 'Hunting World Crafted by Descente.Lab' is a collaborative project between Hunting World and Descente. How did these two brands—a premium luxury label with outdoor roots and a high-end sports brand—from seemingly different worlds end up joining forces? We sat down with Mitsuru Yamada of Descente Japan Inc. to get the inside scoop on the partnership and the innovative products that have emerged from their combined know-how.
PROFILE
Mitsuru Yamada

Descente Japan Inc.

Creative Director / Designer

Hunting World was founded in 1965 by adventurer Robert M. Lee. The brand's bags, featuring the innovative and durable material "BATTUE CLOTH", were a hit with fashionistas worldwide for blending rugged outdoor functionality with a polished design, cementing its status as a premier fashion label.
"Hunting World has a rich history, but it was primarily known for its signature bags and garments," explains Yamada. "They approached us to help them bolster their apparel line."
On the other side of the partnership is Descente, a company founded in 1935 that has built its reputation on developing high-performance materials to support top athletes.
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