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"finetrack" is an outdoor brand founded by Yotaro Kanayama in 2004, after he worked in planning and development at a major outdoor manufacturer.
With the motto of "gear that prioritizes functionality to protect life over fashion trends," this brand focuses on Japan-made craftsmanship, gaining strong support from discerning outdoor enthusiasts.
The masterpiece rainwear, "EVERBREATH PHOTON," which showcased Finetrack's prowess, has been renewed after 8 years.
The product planning manager, who knows this item inside and out from its inception to this recent improvement, shares insights about the revamped Everbreath Photon.
PROFILE
So Aikawa
finetrack Co., Ltd.
Established in 1975. After working as an engineer at an inspection equipment manufacturer, he joined Finetrack in 2008. Learning about outdoor product planning under the owner, Kanayama, he currently serves as the head of the product planning department. His hobbies include outdoor activities, such as backcountry telemark skiing, canyoning, and climbing during weekends.
Rainwear Using Unique Waterproof Breathable Material, Everbreath
"Everbreath Photon," 38,500 yen (tax included)
Can you tell us about the background of Everbreath Photon?
In 2012, we launched the first model, "Everbreath Photon Suit."
At that time, there were hardly any outdoor rainwear made with stretch fabric, most of which were difficult to move in and had a bulky silhouette, making them clothes that one wore out of necessity for rain protection.