"Rewriting the Rules of Wool": Unveiling 'NIKKE AXIO®,' the Miracle Material That Captivated Factelier

Factelier / Lifestyle Accent Inc.

Content and PR Manager

Born in Osaka Prefecture in 1982. After graduating from university, he studied public relations for two years at the PR training school 'EFAP JAPON' before gaining experience at two PR firms. While working at a PR company, he joined the Made-in-Japan, factory-direct fashion brand 'Factelier' as a founding member in 2012, serving as a volunteer for two and a half years before officially joining as the company's first employee. His responsibilities have spanned a wide range of duties beyond PR, including content creation, 'Factelier on the Road' (speaking engagements), factory tours, customer support, sales, shipping, and serving as the manager of the Kumamoto flagship store. Currently, as the Content and PR Manager, he continues to communicate the richness of Japanese craftsmanship through factory interviews, content and newsletter creation, public relations, and even involvement in apparel product development.