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2025.06.07
RESEARCH

Surprising Cooling Sensation Lasts with Sweat & Wind! "FREEZE TECH" Is the Ultimate Summer Companion

#FREEZE TECH
#氷撃
#high performance
#high performance inner
#cooling
#deodorization
#UV protection
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Globally rising temperatures have made Japanese summers increasingly harsh. As the demand for cool-to-the-touch wear rises each year, "FREEZE TECH" and its lines FREEZE TECH and FREEZE TECH α have gained attention for not just their excellent cooling features, but especially for their "long-lasting effect."
So, what makes them different from conventional cooling wear? We interviewed Nana Otsu, PR representative at Liberta Co., Ltd.

The Secret to Long-Lasting Coolness: "Triple Cooling Technology"

Many products claim to be "cool to the touch," but plenty of us have experienced a drop in coolness after only a short while of wearing them.
"FREEZE TECH" has developed a proprietary technology to extend that cooling sensation[1]. This is their "Triple Cooling Technology," which employs three components: "cool-touch fabric," "cool sensation print," and "evaporative heat cooling."
"On the reverse side of the sleek, dry-feel cool-touch fabric, we apply a cool sensation print that contains erythritol and xylitol—two substances with moisture-absorbing and heat-absorbing properties.
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