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2025.06.03
RESEARCH

Official Uniform of the Osaka-Kansai Expo! A Thorough Breakdown of the Masterpiece Sandal "Unda" by "goyemon," an Evolution of the Traditional Setta

#goyemon
#Goemon
#Setta
#Sandals
#EVA
#Tradition
#Technology
#Expo
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Every new release sells out in an instant. With collaborations with Paris Fashion Week brands and now adopted as the official uniform for the Japan Pavilion at the Osaka-Kansai Expo, this Japanese product brand is turning heads—and that brand is goyemon.
The brand's most iconic item is the unda-雲駄-. This signature product is a new kind of footwear that reimagines the traditional Japanese Setta with a modern twist. It boasts a unique silhouette and the sensation of walking on clouds, winning over a loyal and passionate following.
We spoke to the two designers about the blend of traditional "Wa" (Japanese aesthetics) and technology that defines Unda.
PROFILE
Ai Onishi
Ai Onishi

goyemon Inc. FOUNDER/CEO

PROFILE
Kenta Takeuchi
Kenta Takeuchi

goyemon Inc. COO/CONCEPTOR

A "No-Left-or-Right" Sandal Blending Tradition & Tech

"unda," 27,500 yen (tax included)
"unda," 27,500 yen (tax included)
The appearance of Unda closely resembles traditional Setta. But look closer: you’ll spot an air cushion in the midsole. On the design, Goyemon conceptor Kenta Takeuchi shares:
"Originally, 'Setta' involved attaching leather to the bottom of straw zori sandals, reportedly for walking on 'snow.' By adding sneaker soles, we wanted to recreate the sensation of walking on 'clouds.' That’s why we named them 'unda-雲駄-'!"
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