2025.05.11

No Fear of Heat or Strong Winds! KEYUCA's Umbrella Packed with Features You'd Love to Have

#Umbrella

#KEYUCA

#Functional Umbrella

#UV Cut

#UV Protection

#Windproof Umbrella

#Rain and Sun Umbrella

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In recent years, the demand for umbrellas has been increasing significantly. With the normalization of extreme heat and the rising preference for fair skin, models that can withstand strong winds have emerged, making it common to see not only women but also men using umbrellas nowadays.

Today, we talked to Yukako Kawasaki and Momo Kanai from the lifestyle brand KEYUCA (hereafter, KEYUCA), which is dedicated to "monozukuri" (crafting) and sells original products related to living, food, and clothing in its own stores, about the growing interest in umbrellas.

PROFILE

Yukako Kawasaki

KAWAJUN Co., Ltd.

Development Division Product Development Group MD Officer

PROFILE

Momo Kanai

KAWAJUN Co., Ltd.

Development Division Product Development Group

A Necessity Everyone Should Have

First, could you tell us about the best-selling umbrellas and their popularity?

KawasakiDuring the pandemic, the demand for long umbrellas increased due to the need for "keeping social distance with umbrellas," but recently, the focus has overwhelmingly shifted to foldable umbrellas, especially UV-blocking umbrellas.

I feel that UV-blocking umbrellas have now become a "life essential that everyone should have one."