2024.12.10

Exploring the Comforting Touch: The Challenge of the New Material "meltoro" from Belle Maison

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Gently embracing the winter chill with a warm and smooth texture. The "Meltoro" series by Belle Maison continues to captivate many customers with its wide range of products, from wearable blankets to gown jackets and bedding.

The uniqueness lies in the proprietary material made from fibers finer than cashmere, which are knitted with generous volume. Since its inception in 2011, it has continuously pursued the sensation of "pleasure," establishing itself as a winter staple.

However, the background of its development and unique manufacturing method have seldom been thoroughly discussed until now.

This time, we spoke with Koji Okada, who has been involved in the development of meltoro, about the development story and the meticulous manufacturing process.

PROFILE

Koji Okada

SENSHUKAI Co., Ltd.

Koji Okada joined Senshukai as a new graduate in 2013. Since then, he has been engaged in the role of buyer for interior fabrics (product planning & development). Starting in 2024, he will also take on MD operations as a sub-manager of the team.

The Winter Staple of Belle Maison Created by Unique Materials

When choosing winter loungewear and bedding, many people prioritize texture. However, before the development of meltoro in 2011, while there were many products highlighting functionality and price, the focus on truly comfortable bedding was surprisingly sparse.