The brand '
MILLET', founded in France in 1921, is globally recognized as a prestigious outdoor brand and has a vast fan base in Japan. Its logo, designed from the initial letter 'M', usually comes in a single color. However, some specialized outdoor stores carry a series named 'Trilogy', featuring a tricolor logo similar to the French national flag. This series is currently drawing attention.
But why is this series, embodying the essence of the brand's technology, gaining popularity in the city? Might a closer look at the features of the backpack '
Trilogy Sky 25+', suitable for urban use, reveal the answer? Expecting insights, we visited Millet Mountain Group Japan Corporation and spoke to Kanade Furuya from the Marketing Department.