2025.03.20
It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?
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As the sun and UV rays gradually intensify, "parasol" have increasingly become a must-have item in recent years. Nowadays, if you look around the streets, you’ll spot men using parasols, not just women.
Amid this trend, the parasol from Japan's leading outdoor brand "Montbell" is gaining attention. The classic "Travel Sunblock Umbrella 50" is a super popular product that sells out every year, not only used on outdoor adventures but also by many users in urban settings.
What makes it so amazing? Why is an outdoor brand offering a parasol in the first place? I posed these intriguing questions to the PR officer, Tetsushi Hosako.
PROFILE
Tetsushi Hosako
mont-bell Co., Ltd. Public Relations Department
After working as a store staff, he transferred to the PR department. His favorite activities are hiking and climbing. On holidays, he enjoys climbing on rocks.
Development of Outdoor-use Rain Umbrellas Started in the 1980s
When did you start making umbrellas?
Rain umbrellas suitable for outdoor scenes have been developed since 1987. In climbing, it’s common to wear rain gear above and below for active movement, but there are times when having an umbrella is just more convenient.In areas where there’s little wind and less elevation, an umbrella can actually provide more comfort. Additionally, when heading out for climbing using public transport, having an umbrella is much easier.
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