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2025.03.10
RESEARCH

Achieving Both Comfort & Elegance in Golf: The Development Story of ONLY's "Jersey Suit," Which Accounts for 30% of Sales

#ONLY
#Suit
#Stretch
#Functional Suit
#Jersey Suit
#Formal
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In recent years, the diversification of business styles has rapidly progressed, leading to a growing demand for lightweight and flexible suits and setups.
Amidst this trend, a standout is the explosive sales of ONLY's "Jersey Suit."
Crafted from a unique jersey material with tailor-made craftsmanship, this suit is rumored to allow for sports activities without changing clothes due to its remarkable comfort. Is this truly the case?
I talked to the person in charge of its development.
PROFILE
Yu Sato
Yu Sato

Manager, Product Planning Department, ONLY corporation

33 Stores Nationwide: Rooted in a Men's Clothing Store in Kyoto

First, could you tell us about the brand ONLY?
ONLY has its origins in a men's clothing store founded by master tailor Koichi Nakanishi, who received the Takamatsu Palace Technical Encouragement Award in 1970, located in Yamashina, Kyoto.
Nakanishi blended his extensive measurement experience with the fitting philosophy learned in the home of suits, Italy, to create suits that combine comfort with a sophisticated silhouette.
Currently, they offer made-to-order suits tailored in their own factory and ready-to-wear suits produced in partner factories.
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