2025.09.24WED
2025.09.24
A Catcher's Mitt-Inspired Design Is Revolutionizing Underwear! SAXX Is Redefining Comfort
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Of all the clothes we wear, underwear spends the most time in direct contact with our bodies. This means the standard for comfort is exceptionally high.
In the world of men's underwear, one brand stands out for its supreme comfort: SAXX.
Featuring unique technologies like the BallParkPouch®, its incredible fit and support have captivated everyone from everyday guys to professional athletes and outdoor adventurers.
Join us as we team up with the SAXX PR crew to uncover the secrets behind its game-changing comfort.
A Men's Underwear Brand Forged in Canada
SAXX was founded in 2006 in Vancouver, Canada."The idea for the underwear came from a personal experience of our founder, Trent Kitsch. He was on a fishing trip with his dad, standing in the cold water for hours in a damp, chilly wetsuit.
He got completely fed up with the dampness, chafing, and general discomfort downstairs. That's what sparked the idea to create a better kind of underwear."
Kitsch's goal was to create underwear that could solve all these problems at once—dampness, chafing, and lack of support. To do that, he had to rethink everything, not just the materials and manufacturing, but the fundamental design of underwear itself.
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