2025.07.02WED
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.05.27
RESEARCH

Over 3 Million "4S Shirts" Sold by Suit Select: The Japanese Technology Behind "Non-Iron" Clothing

#4S Shirt
#Non-Iron Shirt
#Suit Select
#Business Wear
#Konaka
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
In today’s business wear, comfort is a must-have feature.
And comfort isn’t just about how clothing feels—easy care matters, too. Take, for example, no-iron shirts that require zero ironing.
In this fiercely competitive market, where major suit brands are constantly vying for the top spot, Suit Select’s 4S Shirt stands out for its exceptional quality.
First launched in 2017, the 4S Shirt has now surpassed a cumulative total of 3 million units sold. But what truly sets it apart from competitors? We interviewed the product manager involved in its development to find out everything.
PROFILE
Shota Ueno
Shota Ueno

KONAKA CO., LTD.
Merchandising Division Buyer, Deputy Manager

What Are the Four "S"s that Win the Hearts of Modern Businesspeople?

Can you start by telling us about the Suit Select brand?
Supervised by creative director Kashiwa Sato, Konaka Co., Ltd.’s suit brand.
Currently, we have 180 stores across Japan, offering a wide variety of products—mainly suits, but also shirts, ties, and everything from formal to casual wear.
"4S Wide Collar Dress Shirt," 4,290 yen (tax included)
"4S Wide Collar Dress Shirt," 4,290 yen (tax included)
What kind of shirt is the explosively popular 4S Shirt?
It’s a business shirt that debuted in February 2017.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
1

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
The Reason Why the "Desert Boots" from Clarks Originals Are Considered a Standout Among Casual Shoes
2

The Reason Why the "Desert Boots" from Clarks Originals Are Considered a Standout Among Casual Shoes

CULTURE
A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics
3

A Parasol that Lifts Your Spirits Just by Holding It: The 100% UV Blocking Umbrella from "Ashiya Rose Blanc" that Doesn't Compromise on Functionality or Aesthetics

RESEARCH
It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?
4

It Sells Out Every Year! Why Does Montbell's "Sunblock Umbrella" Parasol Continue to Be Chosen?

RESEARCH
Why Is the Popular New Balance "610" Getting Attention Again?
5

Why Is the Popular New Balance "610" Getting Attention Again?

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSSkill, Spirit, & Support – A Multifaceted Look into the “Now” of Japanese CraftsARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.