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2026.01.07
RESEARCH

What Is the "Wearable Comforter" Developed by TAION? A New Winter Proposal for Wearing Down Indoors

#TAION
#Roomwear
#Down
#Setup
#Cold Weather Protection
#Unisex
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"Inner down" jackets have become a staple in winter wardrobes everywhere. TAION, a brand specializing in this category since its 2016 debut, has won over a massive following thanks to its commitment to being lightweight, warm, packable, and incredibly cost-effective.
Now, TAION is launching its "room down" from the "Down-comforter in Cushion (D.i.C)" series, built on the concept of "wearing your comforter." We sat down with Takayuki Kimura, the PR representative for TAION Co., Ltd., to discuss the story behind its development and the meticulous details that went into it.
PROFILE
Takayuki Kimura

TAION Co., Ltd.
PR

The Idea Sprang from the Instinctive Desire to "Stay Wrapped Up in a Comforter"

"You know those moments when you just don't want to get out from under the covers? That feeling of wanting to stay snuggled up and just lounge around... that's exactly it."
The agony of leaving a warm comforter on a cold morning is something everyone can relate to.
"The desire to grant that wish—'If only I could just wear my comforter!'—was the starting point for developing the D.i.C. series."
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