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2025.04.22
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Sales Have Tripled Compared to the Previous Model! Here's Why UNIQLO's "Functional Backpack" Can Be Considered Their "Masterpiece"

#UNIQLO
#backpack
#high-functionality
#water-repellent
#Functional Backpack
#business
#outdoor
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The specs and prices are proportional. It's a common truth not limited to bags, but there are several 'exceptions' in UNIQLO's lineup.
The prime example is the "Functional Backpack."
With functionality that rivals that of serious outdoor brands, a simple design that harmonizes with business settings, and an overwhelming cost performance for under 5,000 yen, we will reveal the strengths of this product, counted as one of the greatest masterpieces in UNIQLO's bag history, in collaboration with the PR team of UNIQLO Co., Ltd.

The Backpack Debuted in 2021 Is Now Suited for Daily Use

The current Functional Backpack was released in the summer of 2024.
"In recent years, more business people have been using outdoor backpacks for their daily commutes. However, there aren’t many options that match perfectly in specs, size, and price.
"We wanted to create a backpack that could be used for commuting and outdoor activities while also offering excellent cost performance. That desire sparked the development of this product."
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