2024.12.02

Thin, Lightweight, & Warm! The Dedication of the Developers Behind Workman's "Bazz Heat Air Hoodie," Designed for Outdoor Craftsmen

#workman

#Bazz Heat

#Winter outerwear

#Outdoor

#Koji Yamada

#Voice Reader

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Despite recent years experiencing warmer winters, outdoor craftsmen working all day still seek high-performance outerwear for cold weather. Workman has continuously met the needs of such craftsmen for many years. Essentially, Workman is a specialist in cold-weather outerwear, offering a diverse range of products each year.

In this article, Workman's Chief Product Planning Officer, Satoshi Biwaki, from the Product Development Department, as well as Koji Yamada, who is an official ambassador for Workman, discuss the appeal of one of Workman's cold-weather outerwear, the "Bazz Heat" series.

The "Buzz Heat" Series is the “Invisible High Achiever”

Koji Yamada (hereafter, Yamada)　How did the planning for the "Bazz Heat" series begin?

Satoshi Biwaki (hereafter, Biwaki)The "Bazz" in "Bazz Heat" has the meaning of "explosion" (as in "buzz," an explosion of popularity). Through numerous prototypes using various materials, we were able to create a new concept for cold-weather outerwear that is "thin, lightweight, yet warm" by utilizing high-performance insulation.