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2024.03.01
RESEARCH

Why Workman's Waterproof Shoes Stand Unrivaled Among Other Brands

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Workman is always creating a lot of buzz with every new product release. So far at Fashion Tech News, we've interviewed the developers to uncover the secret behind the huge success of two Workman products: the 'Repair-tech Washable Fusion Down Hoodie' and the 'Aegis Fusion Down Jacket'.
In this third installment, we focused on their waterproof shoes. We had a chance to ask some questions to Satoru Yoshida, Chief Product Developer of Workman's 5th Development Division, and Koji Yamada, an ambassador of Workman and a collaborator on many of their now-famous products.

The Reason why Workman's Waterproof Shoes are Surprisingly Affordable

Koji Yamada (Hereafter referred to as Yamada)When did Workman start manufacturing its own line of shoes?
Satoru Yoshida (Hereafter referred to as Yoshida)We truly started under our own brand with the release of the 'Athletic Shoes' in 2017.
'Athletic Shoes Lite', the successor to 'Athletic Shoes'
'Athletic Shoes Lite', the successor to 'Athletic Shoes'
YamadaThe shockingly low price of 980 yen made the 'Athletic Shoes' a big topic of conversation when it was released. Can you tell us why Workman can sell their own low-priced shoes under their own brand?
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