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2025.03.07
RESEARCH

Achieving the Ultimate “Stress-Free” Experience: YANUK's Top-Line "PREMIUM2" Sets a New Standard for Denim

#YANUK
#Denim
#Jeans
#Stretch
#Unisex
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Recently, with changes in lifestyle, there has been an increase in denim focusing on “ease of movement.”
Highlighting this trend is the premium line of the denim brand "YANUK,” known as "PREMIUM2."
How was the comfort deemed to be the “ultimate stress-free denim” achieved? We spoke with designer Masahiro Shimada and PR representative Ayaka Makihara from CAITAC INTERNATIONAL INC.
PROFILE
Masahiro Shimada

Designer, YANUK, CAITAC INTERNATIONAL, INC.

PROFILE
Ayaka Makihara

PR, YANUK, CAITAC INTERNATIONAL, INC.

A Decade in the Making: The Ultimate Stress-Free Denim

YANUK was born in L.A. in 2003, during the height of the denim boom.
ShimadaAt that time, premium denim, referred to as high-priced imported denim, was a massive hit, and YANUK was positioned as one of the brands in that realm.
However, in 2008, our company changed its direction in denim production due to a licensing agreement, and it has evolved into a denim brand pursuing designs and silhouettes that better fit the physique of Japanese individuals.
Initially, when the brand started, YANUK was created primarily by female staff.
The perspective and sensibility unique to women in creating denim remain prominent and are a significant strength of the brand.
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