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2022.07.05
RESEARCH

Yosuke Hatayama 'The New Normal Society Brought by Ethical Consumption'

#Sustainability
#Fashion
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Nowadays, the term SDGs (Sustainable Development Goals) is seen and heard everywhere, and people's interest in environmental and social issues is growing. In this context, would like to focus on the concepts of "fair trade" and "ethical consumption." These themes are related to societal issues that go beyond mere trade, especially in the contemporary era where globalization and capitalism are accelerating.
In this interview, we spoke with Yosuke Hatayama from Toyohashi University of Technology about how we should consume for a sustainable society.
PROFILE
Yosuke Hatayama
Yosuke Hatayama

Associate Professor at the Institute for General Education, Toyohashi University of Technology. In 2014, he completed the doctoral program at the Graduate School of Letters, Waseda University. Doctor (Literature). His speciality is sociology (sociological theory, economic sociology, cultural sociology). He studies modern consumer society and lifestyle. His written work includes "倫理的市場の経済社会学――自生的秩序とフェアトレード" (2016, Gakuji Shuppan).

Could you tell us about your research and interests to date, Hatayama?
My specialty is sociology, particularly the sociology of consumer societies. I focus on the formation of a social order based on freedom, especially on the relationship between individual consumption and a sustainable society. I am researching how fair trade and ethical consumption are gradually spreading in contemporary society, with a focus on actual situations.

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